the 99 north challenge 

It’s been dubbed a recreationist’s paradise, a mecca for outdoor adventurers, a gateway to abounding eco exploration, Vancouver’s playground, and Squamish, Whistler, Pemberton and Lillooet’s backyard. It’s where the saline Pacific Ocean fraternizes with the coursing glacial-silted veins of the Coast Mountains, where coastal temperate forests kiss semi-arid canyons. This magic potion of sea and sky is what makes the area featured in 99 North unique in the world: an outdoor venue sans pareil. It is without a doubt the world’s most prodigious outdoor recreation environment.

This statement may seem bold, but one only need ask this simple question: where else can one find world class windsurfing and sailing, mountain biking, sea kayaking, mountaineering and hiking, rock and ice climbing, backcountry ski touring, scuba diving, whitewater rafting and kayaking, birding and eagle viewing, and North America’s #1 ski and mountain resort in a spectacular environment, rich in resources and steeped in natural and First Nations history?

Take the 99 North Challenge. Discover and explore the qualitative and quantitative diversity of the area’s unparalleled outdoor recreation, and you’ll come to the same conclusion: Sea to Sky Country rocks beyond compare.