On 5 July 1954, a truck driver for 19 years would change the course of
music and history to enter a small recording studio in Memphis to
perform three songs. Among these three subjects who recorded a certain
Elvis Aaron Presley was a man named That’s All Right, which not only
marked the birth of a new musical genre but a form of artistic
expression, social and cultural as well as a style life: rock and roll.

Who would have thought that that music which fused the sound of white country and rhythm and blues of black people, remain in force 50 years later, when in the beginning did not give more than five years of life, and that one young born in Tupelo, Mississippi 8 out of January 1935, would become nothing less than the king of rock, besides the most important and influential figure in popular music in the twentieth century.

Over these 50 years the rock has been left for dead and has risen from the ashes several times, but apparently one day the words spoken by King became a prophecy: "I do not think (the rock and roll) ever die out completely because they will have to do something extraordinarily good to take their place. "